Offers include a free launch package valued at more than $4,100 with the new B 790 ULTRA and up to $14,442 in bundle savings on BERNINA Q Series longarm quilting systems.

AURORA, Ill., Oct. 15, 2026 /PRNewswire-PRWeb/ -- BERNINA of America is helping sewists and quilters check the biggest item off their holiday wish lists with its 2026 Wish Book, a collection of gift-with-purchase offers and bundle savings on sewing, quilting, embroidery, and longarm machines. The offers run through December 31, 2026, online and through participating authorized BERNINA dealers nationwide.

"For a lot of makers, the holidays are when they finally bring home the machine they've been thinking about all year," said Paul Ashworth, President and CEO of BERNINA of America. "This year's Wish Book puts our latest innovations front and center and adds the tools, software, and classes that help people start creating right away, whether they're shopping for themselves or for someone who's been dropping hints since summer."

THE NEW B 790 ULTRA WITH FREE LAUNCH PACKAGE

The BERNINA 790 ULTRA, the new top model of the BERNINA 7 Series, brings professional computerized quilting tools to a sewing and embroidery machine, including the BERNINA Integrated Stitch Regulator (BISR) and new ways to place, crop, and connect quilt designs. Through December 31, the B 790 ULTRA ($17,999) comes with a free launch package valued at more than $4,100, which includes:

• A two-piece trolley system made exclusively for the B 790 ULTRA
• V9 DesignerPlus embroidery software
• A Medium Border Magnetic Embroidery Hoop
• A BERNINA Skill Hub class

LONGARM QUILTING FOR EVERY SPACE: BERNINA Q SERIES BUNDLES

Four BERNINA Q Series longarm setups are available at special bundle prices this season, from a sit-down machine on a foldable table for smaller spaces to a full professional frame system with Q-matic automation:

• Q 24 on PRO Frame with Q-matic and PRO Creative Bundle: $35,999, a savings of $14,442
• Q 20 on PRO Frame with Q-matic and PRO Creative Bundle: $32,999, a savings of $12,442
• Q 20 on 10-foot Studio Frame with Studio Creative Bundle: $16,499, a savings of $3,424
• Q 16 PLUS on Adjustable Foldable Table with Creative Quilters Bundle: $8,999, a savings of $3,725

Each bundle adds a box of essential longarm accessories, and the frame systems include a batting bar.

MORE WISH BOOK OFFERS

• BERNINA 990: The B 990 ($24,999), with the largest embroidery field in the BERNINA lineup at 16.1 x 12 inches, comes with a free bundle valued at more than $4,600, including an exclusive three-piece trolley system, V9 DesignerPlus embroidery software, a Medium Border Magnetic Embroidery Hoop, and a BERNINA Skill Hub class.
• BERNINA x Liberty Edition: The limited-edition B 580 Liberty Edition with Embroidery Module ($6,999) and B 495 Liberty Edition ($3,749) pair Swiss engineering with prints from the British design house Liberty. Each includes a free package with a matching Liberty-print trolley, dust cover, and additional presser feet, valued at more than $2,900 and $1,600, respectively.
• BERNINA L 890 Overlocker: The L 890 is $5,999, or $2,750 off MSRP. Sewists can add a serger bundle with three BIG Books, an overlocker thread collection, and a BERNINA Skill Hub class for $500, a $974 value.

GIFT IDEAS AT EVERY LEVEL

For holiday gift-givers and first-time sewists, the season's lineup also includes:

• bernette b57 ($1,499): A compact sewing machine with a 3.5-inch color touchscreen and automatic thread cutter
• bernette b59 ($2,249): A sewing and embroidery machine that lets users design on a smartphone or tablet through the free StitchDirect app
• Accessories under $1,000: The BERNINA Luxe Chair ($999), Giant Magnetic Embroidery Hoop ($599), and BERNINA Accessory Wallet ($149)

Availability: The 2026 Wish Book offers run through December 31, 2026, while supplies last, online at shop.berninausa.com and at participating authorized BERNINA dealers. Terms and exclusions apply. For full offer details or to find a dealer, visit shop.berninausa.com/promotions.

ABOUT BERNINA

BERNINA is the world's premier manufacturer of quality state-of-the-art sewing, quilting and embroidery machines, overlockers and embroidery software. Since being founded over 130 years ago, BERNINA has maintained a strong commitment to serving the creative community. This dedication threads through the Swiss precision found in every machine, the training and education available through our over 400 fully trained independent BERNINA Dealers and the endless tutorials and content shared on the BERNINA WeAllSew blog and social media channels. BERNINA products are designed for beginning to advanced sewists and priced to meet a variety of budgets, with new products being introduced every year.

Media Contact

Kelly Rampson-Ellis, Lola Charles Communications, 1 3128330008, kelly.ellis@lolacharlescommunications.com, Lola Charles Communications

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SOURCE Lola Charles Communications