Larger-than-life Hawaiian drive-thru coffee brand launches franchise program with plans to expand across the mainland and throughout the Hawaiian Islands
Maui, HI (RestaurantNews.com) Kraken Coffee, a drive-thru coffee brand known for its handcrafted drinks, housemade coffee ice cubes, and tropical-inspired flavors, has launched its franchise opportunity, bringing the spirit of Aloha to communities nationwide.
Founded with a vision to create something different on Maui, Kraken Coffee was created at a time when the island had just two drive-thru coffee shops. For owner Joshua Marten, that gap presented an opportunity to meet a need that combined exceptional coffee with genuine, heartfelt customer service. The company now has multiple locations – three in Kihei, two in Kahului, and one in Wailea.
“Kraken Coffee was born from the spirit of Maui,” said Marten. “Our vision was never just to serve great coffee – it was to create an experience. We wanted every guest to feel the warmth of aloha from the moment they pulled up, while enjoying handcrafted drinks inspired by the tropical flavors and culture of Hawaii.”
Kraken represents something bold, legendary and larger than life, says Marten – an identity designed to be set apart in the increasingly competitive drive-thru coffee market.
“We set out to build a brand of mythological proportions that would stand out in a crowded marketplace while staying deeply rooted in the values of Maui: hospitality, community, quality, and connection,” he said.
As Kraken Coffee developed its locations and customer base over the years, Marten and his team began to see an opportunity to take what had worked in Hawaii and introduce it to markets beyond the islands through franchising.
“We’ve realized that what we’ve created is about much more than coffee,” he added. “We’ve built a culture that customers love, a system that operators can succeed with, and a brand that communities embrace.”
The company has worked with organizations such as Atlanta-based franchise firm Franchise Marketing Systems to develop its franchising protocols to get the system into the hands of more operators.
“Franchising allows us to share our vision with entrepreneurs who are passionate about delivering an exceptional guest experience while bringing a little bit of the Maui lifestyle to their own communities,” he said. “Our goal is simple: to spread the spirit of aloha, one cup at a time.”
Kraken Coffee is initially targeting Arizona, Oregon, Washington, Nevada, Colorado, New Mexico and Texas – states with strong drive-thru coffee cultures and growing interest in experience-driven concepts, Marten says. Simultaneously, the brand plans to continue expanding throughout the islands of Hawaii.
For Marten, that expansion is about more than simply enlarging its footprint.
“Our goal is to partner with passionate franchisees in these regions who are excited to deliver exceptional service, build strong community connections, and bring the spirit of aloha to every guest interaction,” he said.
For prospective franchisees, Marten believes the brand’s combination of drive-thru convenience and unique, Hawaiian-influenced flavors gives franchisees an opportunity to bring something distinctive to their own markets.
“If you’re considering investing in Kraken Coffee, you’re not just opening a business – you’re investing in your own little piece of Maui, Hawaii,” he said. “You’re bringing a culture of warmth, connection, and genuine hospitality into your community.”
The company also emphasizes the systems and support developed through its existing operation.
“We’re looking for passionate entrepreneurs who believe that great businesses are built by serving people first,” he said. “When you become a Kraken Coffee franchise partner, you’re not starting from scratch. You’re joining a team that is committed to your success with proven systems, ongoing support, innovative marketing, and a brand that continues to grow.”
As the brand enters franchising, Marten is looking for entrepreneurs who see the value in putting people at the center of the business.
“We’ve spent years developing a brand that people don’t just visit, they become loyal to,” Marten said. “From our handcrafted drinks and genuine customer service to the welcoming spirit of aloha that defines every location, we’ve created an experience that stands apart.”
Kraken Coffee is seeking qualified franchise partners in its targeted markets across the United States. For more information about the franchise opportunity, visit KrakenCoffeeMerch.com/franchising.
About Kraken Coffee
Founded on Maui, Kraken Coffee is a Hawaiian drive-thru coffee brand built around handcrafted beverages, tropical-inspired flavors, and genuine customer service. With locations across Kihei, Kahului and Wailea, the company combines the convenience of a drive-thru format with an experience rooted in the spirit of Aloha.
Kraken Coffee is now expanding through franchising, with opportunities available throughout Hawaii and select mainland markets. Learn more at KrakenCoffeeMerch.com/franchising.
Media Contact:
Joshua Marten
541-295-2125
joshuamarten.mpgc@gmail.com
matt@mpgc@gmail.com
The post Kraken Coffee Brings the Spirit of Maui Throughout the U.S. With New Franchise Opportunity first appeared on RestaurantNews.com.
