NEW YORK, Nov. 5, 2026 /PRNewswire/ -- Laundry by Shelli Segal®, the iconic contemporary lifestyle brand defined by West Coast glamour and bold femininity, is expanding its fashion footprint through a dynamic new three-year licensing partnership with Cloud Imports, a specialized division of S2 Sportswear. Slated to debut in Holiday 2026, this exciting expansion brings Laundry's signature confidence, effortless style, and high-quality craftsmanship directly into the realm of sleepwear and loungewear.

Building on a high-performing relationship that began in 2020 with the launch of Laundry activewear, this new agreement takes the brand's lifestyle vision to the next level. The upcoming collection seamlessly translates Laundry's vibrant, self-assured aesthetic into modern, ultra-comfortable pieces designed to feel just as bold at home as they do out in the world.

"Laundry by Shelli Segal holds a special place in the Perry Ellis International portfolio, and sleepwear and loungewear are a natural next step for the brand. Our licensing strategy is built on working with partners who know their categories and execute at the highest level, and S2 has done exactly that with Laundry activewear since 2020. We are pleased to expand that relationship and bring Laundry's effortless style into more parts of our customers' lives, starting this holiday season."
— Oscar Feldenkreis, CEO of Perry Ellis International

"Laundry by Shelli Segal has been an incredible partner since 2020, and we're excited to build on that success as we launch our sleepwear division. Laundry has always been about elevated and effortless style, and this collection carries that into sleepwear and loungewear. We look forward to launching it this holiday season."
— Saul Chakkalo, CEO of S2 Sportswear

The collection incorporates Laundry's distinctive West Coast charm, vivid pastel palettes, and artisan attention to detail. Designed for the modern woman who values both effortless luxury and everyday functionality, it marks a multi-year expansion following the successful rollout of dresses, eyewear, legwear, activewear, and home lines. 

About Laundry by Shelli Segal
Established in 1988, Laundry by Shelli Segal has spent nearly four decades as a trend-setting force, championing femininity and contemporary design. Celebrated globally for its effortless style and timeless West Coast aesthetic, the brand is defined by vivid pastel palettes and an artisan attention to detail. Laundry offers a refined yet playful vision for the modern woman who navigates the world with confidence and distinctive character. Over the years, Laundry has successfully expanded into various licensed categories, including dresses, eyewear, legwear, activewear, and home collections.

About S2 Sportswear
Founded in 2013, S2 Sportswear is a New York City-based activewear lifestyle company that manufactures and distributes workout apparel on a global scale. Known for its strong execution and premium standards, the firm has established notable partnerships with premier brands such as Nicole Miller, Kay Unger, Body Glove, and TKO. Cloud Imports is the newly established division of S2 Sportswear specializing in elevated apparel categories.

About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high-quality men's and women's apparel, accessories and fragrances. The company's collections are available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, Jantzen®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Original Penguin® by Munsingwear®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The company enhances its roster of brands by licensing trademarks from third parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR® and Jack Nicklaus® for golf apparel. Additional information is available at http://www.pery.com.

View original content:https://www.prnewswire.com/news-releases/laundry-by-shelli-segal-elevates-everyday-luxury-launches-new-multi-year-sleepwear--loungewear-collection-with-s2-sportswear-302931365.html

SOURCE Perry Ellis International