TSXV Trading Symbol: VPI

Company continues to invest in sales, digital marketing and distribution capabilities

VANCOUVER, BC, Sept. 29, 2026 /CNW/ -- Vitality Products Inc. (TSXV: VPI) (the "Company" or "Vitality"), a manufacturer, marketer and distributor of premium vitamins and supplements, today announced its financial results for the second quarter ended July 31, 2026.

Second Quarter Highlights

• Sales increased 54% to $304,773 for the three months ended July 31, 2026 (2025 - $198,309).
• Gross margin on its sales increased to $226,960 representing a 74% gross margin (2025 - $139,706 or 70%).
• The Company invested in sales and digital marketing including a Digital & Amazon Marketing Manager focused on online sales growth.
• Amazon subscribers increased to 1,005 as of September 29, 2026 compared with 296 as of November 1, 2025.
• Product returns remained below 1% across distribution channels.
• The Company reported a net loss of $46,331 or $0.00 per share (2025 - $27,587 or $0.00 per share).
• Increased investment in sales, marketing and personnel contributed to higher operating expenses as the Company builds its commercial capabilities.

"We are encouraged by the growth in sales and gross margin in the second quarter," said Cheryl Grant, President and CEO of Vitality Products Inc. "We are investing in the people and digital capabilities required to expand distribution and increase consumer awareness. Growth in Amazon subscribers and overall sales demonstrates progress in our online channel, while our gross margin remains strong."

Financial Results for the Three Months Ended July 31, 2026
Sales for the Company increased 54% to $304,773 (2025 - $198,309). Gross margin on its sales increased to $226,960 or 74% of sales (2025 - $139,706 or 70%).

The Company reported a net loss of $46,331 or $0.00 per share compared with $27,587 or $0.00 per share for the same period last year. General selling expenses increased to $54,231 (2025 - $25,287) while general and administrative expenses increased to $214,576 (2025 - $137,556).

Wages and salary expenses increased to $155,466 (2025 - $86,962) reflecting investment in additional sales and marketing personnel and resources supporting growth initiatives.

Digital Sales and Customer Engagement
Vitality strengthened its digital marketing capabilities with the addition of a Digital & Amazon Marketing Manager focused on Amazon Canada sales growth. As of September 29, 2026 Amazon subscribers had increased to 1,005 compared with 296 as of November 1, 2025. Subscription enrollment provides an additional measure of customer engagement and potential repeat purchasing activity.

Building the Platform for Growth
Vitality expanded its sales and marketing team to broaden distribution and increase retail and online sales. Priorities include expanding distribution, growing in-store and online sales, strengthening digital marketing and e-commerce capabilities, and researching new products and markets for potential future distribution.

Continued investment in these areas is expected to increase near-term operating expenses relative to prior periods. Sustained sales growth and improved operating results will depend, among other factors, on expanding distribution, acquiring and retaining customers, managing marketing and personnel costs, and securing sufficient working capital.

The Company's condensed interim financial statements and management's discussion and analysis for the six months ended July 31, 2026 and 2025 are available on SEDAR+ at www.sedarplus.com.

About Vitality
VITALITY^® is an award-winning line of vitamins and supplements marketed to natural health retailers and health and wellness consumers. Manufactured in Canada, Vitality products are sold through natural health stores and online channels. The Company's products are non-GMO and third-party tested for quality. Vitality is focused on expanding distribution and growing sales in-store and online, researching and developing new products for potential future distribution, and exploring additional markets for its products. To learn more visit www.vitality.ca.

On behalf of the Board of
VITALITY PRODUCTS INC.

"Cheryl A. Grant" (signed)           

__________________________________         
Cheryl A. Grant, President & CEO

Forward-Looking Information

Information set forth in this news release involves forward-looking statements.  Forward-looking statements are statements that relate to future, not past, events. In this context, forward-looking statements often address a company's expected future business and financial performance, and often contain words such as "anticipate", "believe", "plan", "estimate", "expect", and "intend", statements that an action or event "may", "might", "could", "should", or "will" be taken or occur, or other similar expressions.  By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.  Such factors include, among others, the following risks: risks associated with marketing and sale of securities; the need for additional financing; reliance on key personnel; the potential for conflicts of interest among certain officers or directors with certain other projects; and the volatility of common share price and volume.  Forward-looking statements are made based on management's beliefs, estimates and opinions on the date that statements are made and except as required by law, the Company undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change.  Investors are cautioned against attributing undue certainty to forward-looking statements.

THE FORWARD-LOOKING INFORMATION CONTAINED IN THIS NEWS RELEASE REPRESENTS THE EXPECTATIONS OF THE COMPANY AS OF THE DATE OF THIS NEWS RELEASE AND, ACCORDINGLY, IS SUBJECT TO CHANGE AFTER SUCH DATE.  READERS SHOULD NOT PLACE UNDUE IMPORTANCE ON FORWARD-LOOKING INFORMATION AND SHOULD NOT RELY UPON THIS INFORMATION AS OF ANY OTHER DATE.  WHILE THE COMPANY MAY ELECT TO, IT DOES NOT UNDERTAKE TO UPDATE THIS INFORMATION AT ANY PARTICULAR TIME EXCEPT AS REQUIRED IN ACCORDANCE WITH APPLICABLE SECURITIES LEGISLATION.

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SOURCE Vitality Products Inc.