Annual celebration returns April 26 with a FREE Original Pretzel for all guests from 3 p.m. to close
Pasadena, CA (RestaurantNews.com) Cue the festival lights, crank the music and follow the smell of fresh-baked pretzels, because National Wetzel Day is back.
Wetzel’s Pretzels is bringing the party for its biggest day of the year, Sunday, April 26. To celebrate, all guests can stop by participating Wetzel’s locations nationwide from 3 p.m. to close to receive a FREE Original Pretzel.
This year’s celebration is getting the full headliner treatment with “Wetz Fest,” a music festival-inspired theme that transforms National Wetzel Day into the ultimate pretzel party. Think high-energy vibes, festival-inspired fun and plenty of reasons to swing by for a fresh-baked Original Pretzel.
Whether guests are fueling up during a shopping trip or just craving a warm snack, National Wetzel Day is the perfect time to join in on the fun.
“National Wetzel Day is our favorite day of the year because it gives us a chance to celebrate the fans who show up for us all year long,” said Sarah Curtis, Head of Marketing for Wetzel’s Pretzels. “This year, Wetz Fest brings even more energy to the occasion with music festival-inspired fun and, of course, free pretzels. It’s all about creating a reason for people to stop by, have fun and enjoy a snack they know and love.”
The free Original Pretzel offer will be available for one day only on April 26 from 3 p.m. to close in store at participating Wetzel’s Pretzels locations nationwide. No purchase is necessary. Because closing times vary, guests are encouraged to check local store hours at Wetzels.com.
For more information on Wetzel’s Pretzels, visit Wetzels.com and download the Wetzel’s Pretzels app.
About Wetzel’s Pretzels
Providing a fun, fresh take on soft pretzels, Wetzel’s Pretzels was founded in 1994 by Bill Phelps and Rick Wetzel in Pasadena, California. Drawing fans to its mouth-watering, portable snacks that are hand-rolled, baked fresh and served hot from the oven, word quickly spread about the delicious West Coast brand. Today, Wetzel’s Pretzels has grown to more than 400 locations continuing to cultivate fanatics around the world with its SoCal vibes and “gram-worthy” snacks. As the nation’s leading pretzel chain, the franchise has received numerous accolades, most recently being named on Entrepreneur’s Franchise 500 alongside Franchise Business Review‘s 2026 Top Franchises, 2026 Top Franchises for Women and Top Culture100
Contact:
Paul Donahie
Champion
pdonahie@championmgt.com
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